Izidingo ze-Sportswear zitholakele kusuka kumashifu amaningi ngokuthambekela eminyakeni eyishumi edlule, kepha iminyaka emibili edlule yabona ukuthatha okukhulu. Njengoba umsebenzi usuka ekhaya wayadingeka futhi ukuqina kwasekhaya kwaba ukuphela kwendlela, u-athleisure entofontofo kanye nengubo esebenzayo yabona ukukhuphuka okubukhali okufunwayo. Ngasohlangothini lokuhlinzekwa nakho, imboni yabona amashifu amakhulu eminyakeni eyishumi edlule. Ukuhlaziywa.
Ngokomlando wezemidlalo wahlala uyi-niche emphakathini wezemidlalo ochwepheshe, futhi ngaphandle kwalokho, ukufunwa kwaqhamuka kubantu ababengaba ama-junkies noma bawushaye ejimini njalo. Kungemva nje kokuba izinhlobo zezingubo ezinjenge-athleisure ne-activewear zithathe imakethe ngesivunguvungu. I-COVID ye-PREGID futhi, ukufunwa kwezemidlalo kukhule ngokushesha kuyo yonke iminyaka ngenxa yabathengi abasebasha abathanda ukuvela ama-sporty futhi bagqoke izingubo ezikhululekile cishe kuzo zonke izilungiselelo. Lokhu kuholele ezinkampanini zezemidlalo kanye nemikhiqizo yezemfashini ngokulinganayo, futhi ngesinye isikhathi s ngokuhlanganyela, kubeka imfashini yezemidlalo noma i-athleisure noma i-actweisure noma i-activewear enakekela leli qembu leminyaka. Imikhiqizo efana namabhulukwe we-yoga ihole imakethe ye-athleisure, muva nje ikakhulukazi, ukukhiqiza isidingo kubathengi besifazane. Ukuqala kobhubhane kubeka lo mkhuba kuma-steroid njengoba kusebenza ekhaya kwadingeka futhi kufunwa kakhulu lapho kufunwa okwesikhashana ngonyaka owedlule, ukufunwa kwezemidlalo sekukhuphuke eminyakeni eyishumi edlule. Imikhiqizo iye yasabela kahle kulesi sidingo, ikakhulukazi idlalela abathengi abaningi kwabesifazane, futhi bathathe izenzo zokuvuka kwikholi yokusimama.
Imakethe yezemidlalo yabona ukwehla okukhulu kakhulu okufunwa ngo-2020, ngemuva kokushaqeka kwemboni okuningana okuvela enkingeni yezimali yomhlaba wonke. Ngeminyaka eyishumi edlule, isidingo sezingubo zezemidlalo sahlala siqine, esingahle sikhohlwe eqinisweni lokuthi ukungenisa kwezindiza kukhule kusukela ngonyaka ka-4,1% ngonyaka. Sekukonke, endaweni eyishumi ngonyaka ka-2019, ukungenisa kwezemidlalo kukhule ngamaphesenti angama-38 ukusuka eminyakeni eyishumi edlule ngonyaka we-2010. Ukufunwa bekuvame ukuholwa yi-United States naseYurophu, kanti izimakethe ezincane zazithola isabelo semakethe.
Isikhathi sePosi: Oct-31-2022